Marketing & Communications

Tips for DIY Video at Humboldt

Updated March 2020

Whether it's on Youtube or Instagram, you want people to see it the video you worked on!

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Communication during a crisis: A guide for departments

This is intended to provide general guidance related to communications for Cal Poly Humboldt departments during campus emergencies and crises.

All departments at Humboldt utilize various communications tools on a daily basis: email, social media, websites, word of mouth. These are used for a wide range of communications, some quite casual. There is plenty of room for error and adjustment, and the cost of day-to-day miscommunication is generally low.

Best Practices – Tips & Tricks

Think of an informal get-together with some friends and friends-of-friends. You break the ice. You listen. You relate. You ask questions. You’re conversational, humble and polite. You don’t start passing out flyers or promoting yourself. Humboldt social media is the same way. It’s about educating, informing, and entertaining. Great posts do all three.

You've got a complicated subject matter. We can help guide you to effect communications practices, so feel free to set up an appointment.

Getting Started: The Basics

Before Launching a Channel

Answering these questions will streamline your process and help you decide what to post and what not to post.

Compliance: 8 Things You Need To Know

Running an Humboldt social media channel brings legal and professional responsibilities. These responsibilities belong to the content creator and their supervisor. 

It’s important to remember you will be held to high standards of inclusion, fairness, neutrality, as well as the University code of conduct. Cal Poly Humboldt is an agency of the State of California government and its property is state property. As such, legal and academic actions may be taken to remedy noncompliance. 

This guide is for Humboldt employees and student-employees who have a role in coordinating social media on behalf of units at Cal Poly Humboldt. If you post to Humboldt-affiliated accounts, or supervise someone who does, this likely affects you. 

These guidelines and best practices are meant to help you use social media effectively and responsibly by:

Marketing & Communications is only partially funded through the University’s general fund budget. For the remainder of our funding, we depend on revenue generated through charges to the campus units we work with. However, even though we charge our campus clients, we have more than a simple business relationship. We are a partner that has a responsibility to the University as a whole.

Charges for design, photography, and other creative services are $60/hour. Charges for printing, copying, and mail services vary. There is no charge for initial consultation and advice.

It is important that media calls about campus policies, decisions, and changes, and similar be reported to MarCom. You can refer them directly to Marcom or take a message and contact us. The main number, for both campus staff making referrals and for reporters, is (707) 826-3390 and the email is news@humboldt.edu.